Friday, July 9, 2010

Air America Radio's death a part of larger trend of declining radio revenues

Just perusing over half-year old news: Death of Air America.

The New York Times article quoted someone: the liberal radio network, Air America's death comes in context of declining radio revenues overall. Radio is an old medium; we're in economically troubled times. The marginal forms of media will suffer harder.

Brian Stelter, "Air America, the Talk Radio Network, Will Go Off the Air," New York Times, January 22, 2010. In that article Stelter noted that the network did serve as a launching pad for some personalities that went on to greater heights, most notably Rachel Maddow, who is now at MSNBC, the cable network.

But the same author gave an update that suggested that liberal radio still flourishes without the network: "Liberal Radio, Even Without Air America." Thom Hartmann is one prominent liberal host that still is broadcast on many radio stations.

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